When looking at the statistics, you are going to see that about 37 percent of people in the Chicago area today have been to court at one time or another in their lives. Take a close enough look at the statistics and you will also find that the most common of legal needs for people, not only in Chicago, IL, but across the United States include; real estate transactions, estate planning and a variety of family law matters. The important question for a law firm seeking to accelerate growth is, how do these legal consumers go about choosing the right attorney?
The number one answer is, you guessed it, the internet.
What Do Potential Clients Consider?
Clients are looking for experts in the field and one of the best ways to gather all of the information that you can on an attorney is by looking for any and all information that you can get online. Of these people looking for legal representation, the vast majority of them are looking for expertise, followed by recommendations.
How many times have you gone with a particular business or purchased a certain product because you went on the trusted recommendation of someone that you know? May people who look for an attorney will choose one based on a recommendation from someone else. These days those recommendations may come in the form of reviews on sites like Google +, Yelp and others. With online reviews come the possibility of negative reviews. A single negative review can have a significant impact on your firm’s revenues. You may want to consider engaging a Chicago SEO expert to perform regular reputation management services for your firm.
In addition to expertise and recommendations from others, a lot of prospective clients will look to their instincts along with their wallet or even their voice mail when they are picking out a good lawyer. It goes without saying that you want to be able to go with someone that you trust. When you hear someone talking or you have the chance to meet for an initial consultation, you may be a pretty decent judge of character and know that this is the right attorney for you and your needs. Maybe the attorney was prompt when getting back to you or you may have even found that they had a sense of caring in their voice for your situation.
Believe it or not, there are a lot of people today who will also look into the online presence that an attorney has. With a website that is easy to use, recommendations on other sites, referrals from top clients and much more, this is a great way to show just how powerful the internet can be when helping a client to make a decision.
Growing Your Practice
- Always think about maximizing your internet presence. Talk about your expertise, post client reviews, utilize press releases to Chicago area newspapers and never be afraid to show success stories on a website that is easy to navigate.
- Chat it up! When clients are able to chat with a live operator, they will have the added peace of mind that their questions are going to be answered and their business is important.
- Make your way into an attorney directory so that clients can find you easily based upon your field of expertise. These directories are a great way to get your name out there so that you can start building quality clientele.
Now that you know some of the things that consumers in need legal representation considers before picking an attorney it’s time to take action. Put the effort your business deserves towards expanding your internet presence. The main takeaway from this brief article should be that above all else, potential clients need to be able to find you online for your firm to even have a chance of being considered for legal services. Don’t hesitate to consult a professional SEO company that can help you to put together an internet marketing plan that helps to showcase your strengths. A true expert in the field of online marketing will get your firm in front of the potential legal clients you are looking for.