Digital marketing is an effective way for a business to expand, communicate and connect with their customers. However, there are many legal issues facing digital marketing that any digital marketing specialist should be aware of. Just as one may face legal issues when operating in the physical world, you can also face legal issues when operating online. In this article, we are going to take a look at some of the laws that govern digital marketing and how one can practice online marketing without breaking these laws.
There are laws that involve compliance and your website information. It is not only a good practice but also a legal requirement for one to include company information on their website and emails. If you have newsletter sign up or a contact form on your website, then it is also a legal requirement that you have a data protection statement on your website. As a digital marketin specialist, you ought to follow these compliance requirements in order to be on the safe side of the law.
When it comes to digital marketing, email marketing plays a very important role. However, there are a number of dos and don’ts in email marketing. It is a requirement that you include an unsubscribe option on your emails. Failure to do so may see you get slapped with a hefty fine. One should also not share or sell emails and other personal information without the consumer’s explicit consent. As a digital marketer, you should also make it clear from the start that your emails are a form of direct marketing. All these requirements are meant to protect your consumer’s privacy and personal information.
Blogging and social media is a brilliant way of connecting with your consumers and advertising your content. But just like any other form of online marketing, there are stringent laws that govern this field. One is not allowed to pretend to be a consumer in order to promote their company through social media. Acting as a consumer and giving yourself great reviews is a serious offence that could land you in jail or see you slapped with a hefty fine. As a blogger, you are also not allowed to receive money, gifts or any other reward in exchange of reviews. If you are sent a product review, make sure you tell your readers in order to ensure that you are not breaking the law.
As a digital marketing strategist, you ought to be very careful when using intellectual property for your online marketing campaign. You should always pay careful attention as to where the intellectual property comes from, who owns it and whether the owners are okay with you using it. HIPPA laws could definitely apply if you’re doing any type of internet dental marketing or plastic surgery internet marketing. If the material being used was developed by you or your employees then you are free to use it as you wish. If you however contract someone else to develop the material for you, make sure that a clear written agreement is in place as to who owns the intellectual property rights in the material.
The aforementioned points are a clear guide to the dos and don’ts of digital marketing. You can become an excellent digital marketing specialist without breaking the law. These points will help you practice online marketing without breaking the law thus putting you on the safe side of the law.