Generally, there are two types of SEO for attorneys that you and your firm can employ. SEO stands for search engine optimization, and it is all about employing various strategies and techniques to help your site rank as high as possible on the search engines. So, what are the two types of SEO lawyers can use? The folks over at the Appleton SEO Group have an answer:
1. On-page or On-site SEO
2. Off-page or Off-site SEO
In this article, we shall be focusing on off-page search engine optimization, but so just you know, on -page SEO is more about the keywords placed on the pages of your website. For instance, an attorneys page keyword may be “Edmonton criminal Lawyer” and ‘Edmonton DUI lawyers”.
Well, most results come from off-page search engine optimization, which mainly involves acquiring high quality links to your site. Such links are known as inbound links. The number and quality links to your website are a major determinant for ranking in the search engines.
There are three main methods for getting inbound links:
1. Attracting inbound links
First, you will need to create a reason on your site for another site or blog to want to link to yours. The ideal way to do this is to create content that is likable to most people. Content can be anything from articles to videos and images. Attorneys have a good chance of attracting links as they have specialized knowledge that individuals would like to know. As such, creating in-depth content in your specialty area will easily attract links. Ensure that the content titles are compelling and avoid too much legal language. Let it be both informative and compelling.
2. Getting Inbound Links
A great way of getting inbound links is by trading links with other attorneys. Type a simple term like “attorney link exchange” and you will not miss law firm sites looking to connect back with other sites. There is a debate in the SEO society questioning the effectiveness of exchanging links, but according to my research, inbound links are valuable and will significantly improve your rankings on the search engines.
3. Creating One-way Inbound Links Yourself
These are the kind of links that do not require you to reciprocate a link.
They can be created in two common ways:
(i) Publishing Articles Online
Writing and publishing high-quality articles on a site like articlebase is a great example. In most article directories, you will notice that there is usually a link placed towards the end of the article. These links, however, need to be related to the content you provide, your website in this case. The problem with this method is that it takes a long time to give results and can be quite a chore if you do not have a passion in writing. Fortunately, there are SEO service providers for lawyers that can create quality and informative content for you at a cost.
(ii) Social Bookmarking Your Website
There are hundreds if not thousands of social bookmarking sites out there. For best results, it is best that you have another person with another IP address bookmark your site. Also, do not have the same person bookmark your site repeatedly.
Other great methods of creating inbound links yourself are by commenting on blogs that do not have a follow tag and listing your site in online directories.
The downside of creating inbound links yourself is that it takes a great deal of time and effort. This can be very inconveniencing especially if you have a busy schedule. If you want clients, then your site should be properly optimized, and this is why it would be best to hire an SEO expert in law. This way, you will focus on other aspects of your law firm while your website is being optimized.