What Are The Legal Aspects Of PPC Campaigns
There are several things that you cannot do with most pay per click campaigns. This is something that pertains to all forms of advertising. Some of these factors are common sense, whereas others are indicative of online marketing, especially on Google. Let’s take a look at what these restrictions are, as you will probably find them on other advertising platforms, allowing you to be completely legal when you start your PPC campaign.
Policies That Cannot Be Ignored
To start with, you may just want to consider hiring a reputable ppc company right off the bat. It may make your life a whole lot easier. Google breaks down the different areas of prohibited or restricted usage rules in the following manner. They have specific rules in regard to prohibited content, prohibited practices, and restricted content. In the area of prohibited content, you cannot advertise counterfeit goods, specifically those that can train a logo that has been trademarked. You cannot sell dangerous services or products, which will include herbal or chemical recreational drugs. It is also not possible to sell firearms, explosives, ammunition, or even fireworks. If you are marketing products that will promote dishonest behavior such as creating fake documents, or promoting academic cheating services, this is not allowed. Finally, you cannot promote inappropriate content or anything that is offensive. Prohibited practices include using your advertisements to slander another person, or promote applications that are focused primarily on traffic generation. Restricted content refers to anything related to adult merchandise, adult entertainment or adult dating services. As long as you are not promoting any of these types of products or services on their network, or on any other network, you should have no problem placing your advertisements. Read more about Googles Adwords Policies.
What Can These Advertising Platforms Do To You?
The first thing that they will do is send you a warning and also stop your campaign. If you do not heed the warning, your entire account could be shut down, which will prevent you from using the company for advertising again. If you were able to get away with a campaign that was slanderous, for example, you could actually face legal issues, not only from the person that discovers that you were slandering them, but you can also be sued by the company itself for placing them in a legal situation that could cost them money.
Final Things To Consider.
Other ads that you cannot place include any banner advertisements that contain excessive amounts of skin or nudity. The content cannot be sexually suggestive, and it is not possible to market, international ride services. Finally, you should not do anything that will create campaigns that will target minors. As long as you stay away from these types of advertisements as well, you should be able to start running your campaign without any problems.
What Can Design Do For You?
Keep in mind, a well built site is a good start. Our favorite website design company in NJ suggest that you start a with a design that is user friendly, is setup to funnel traffic where you want and to convert that traffic into leads, sales or newsletter sign ups. After all, why toss money at a campaign that’s a dud from the start with poor design?
These are just a few things that you should keep in mind when you are doing ads on advertising platforms. Using common sense is usually good enough, but by understanding some of the most prominent reasons to not advertise certain products or services, you will stay within the boundaries of all legal rules and regulations as they pertain to PPC campaigns.